Leading 500 Years of Outdoor Exploration, Dynamic Growth, Diversification, and Globalization.
Beretta Holding S.A., through its powerful brands, has been a staple within the hunting, sporting, and defense community for centuries. It’s a remarkable story that begins in 1526 when Mastro Bartolomeo Beretta from Gardone sold 185 harquebus barrels to the Venice arsenal for 296 ducats.
Scrollfor more
A world of Experiences
Beretta Holding products blend prestige of renowned brands, attention to detail and uncompromising commitment to quality.
International Footprint
With a strong international footprint, our group’s operations span across the globe, ensuring that the sun never sets on our activities.
Iconic Brands
see all brandsPressRoom
Forbes: How this 16th century gunmaker keeps reinventing itself
Beretta Holding President & CEO, Dott. Pietro Gussalli Beretta, gave an exclusive interview to Forbes, revealing insights into the Group’s expansion, which has been fueled by strategic and well-executed acquisitions....
discover the articleIl Corriere della Sera: more concrete actions for European defense
The President of the Group - Pietro Gussalli Beretta - sat down in April 2025 with Il Corriere della Sera for an in-depth interview, where he shared insights on the...
discover the articleNZZ: The oldest company in the world: How does a company survive 500 years?
When Beretta was founded in the 16th century, there were no nation-states, witches were burned, and tomatoes were considered poisonous. 15 generations later, the Italian arms manufacturer is still in...
discover the article