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Leading 500 Years of Outdoor Exploration, Dynamic Growth, Diversification, and Globalization.
Beretta Holding S.A., through its powerful brands, has been a staple within the hunting, sporting, and defense community for centuries. It’s a remarkable story that begins in 1526 when Mastro Bartolomeo Beretta from Gardone sold 185 harquebus barrels to the Venice arsenal for 296 ducats.
Beretta Holding S.A., through its powerful brands, has been a staple within the hunting, sporting, and defense community for centuries. It’s a remarkable story that begins in 1526 when Mastro Bartolomeo Beretta from Gardone sold 185 harquebus barrels to the Venice arsenal for 296 ducats.
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A world of Experiences
Beretta Holding products blend prestige of renowned brands, attention to detail and uncompromising commitment to quality.
International Footprint
With a strong international footprint, our group’s operations span across the globe, ensuring that the sun never sets on our activities.
Iconic Brands
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Forbes: How this 16th century gunmaker keeps reinventing itself
Beretta Holding President & CEO, Dott. Pietro Gussalli Beretta, gave an exclusive interview to Forbes, revealing insights into the Group’s expansion, which has been fueled by strategic and well-executed acquisitions....
discover the articleNZZ: The oldest company in the world: How does a company survive 500 years?
When Beretta was founded in the 16th century, there were no nation-states, witches were burned, and tomatoes were considered poisonous. 15 generations later, the Italian arms manufacturer is still in...
discover the articleInterview with Il Corriere della Sera: “We will not stop after Switzerland. We will make more acquisitions and expand in the USA”
“Growth is the only way. We are ready to make new acquisitions”. The president and CEO of the European defence and sports activities group Beretta Holding explains its strategies and...
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