500 YEARS OF HISTORY AND 50 YEARS OF DYNAMIC GROWTH, DIVERSIFICATION, AND GLOBALIZATION.
The story commences in 1526, when Maestro Bartolomeo Beretta from Gardone (1490 – 1565/68) sold 185 harquebus barrels to the Venice Arsenal for 296 ducats. The official beginning of Beretta’s business is recorded on a small piece of paper, which we can refer to as an invoice, that was discovered and preserved in the state archives of Venice. However, it is highly likely that Beretta had been operating for at least two generations before this, as evidenced by his title of Maestro and the Venetian republic’s selection of his products.
Led by generations of entrepreneurs, the Group has embarked on an international journey through several strategic acquisitions, aiming to bring together under one umbrella the essence of precision manufacturing and historical craftsmanship.
Dare in Brocca,hit the target
Our symbol, also called the arrows, are inspired from the original designs created by the Italian poet Gabriele d’Annunzio being now the logo worn by Beretta. It means “Dare In Brocca” or “hit the target”.
For Beretta Holding, this marks the continuation of a legacy spanning 15th and 16th generations of three leaders who aspire to reach new heights and explore endless opportunities for growth.
Leadership 15th & 16th generations
Cav. Ugo Gussalli Beretta
Board Member, President of Beretta USA
As the driving force behind the Group’s global expansion, Cav. Ugo’s leadership has successfully helped Beretta Holding in becoming a leading player in the world’s largest market—the United States. And his unwavering commitment to product quality without compromise is a testament to his marketing vision.
Dott. Pietro Gussalli Beretta
As the leader of the parent company, Dott. Pietro Gussalli Beretta provides guidance and oversees the business’s strategic development. He has been instrumental in driving the Group’s growth through strategic acquisitions aimed at expanding the product portfolio and establishing a presence in key markets all over the globe.
Dott. Franco Gussalli Beretta
He dedicates his efforts to developing the Group’s industrial and commercial strategies while leading the implementation of cutting-edge tools to propel the Group into the new technological era. His drive to establish sustainability and growth is second to none, continually pushing Beretta Holding onward.
Our office in the Grand Duchy of Luxembourg gathers colleagues from eight different nationalities and experts in areas such as treasury, accounting, controlling, and engineering. Located in a historical building situated in the city center of Luxembourg-city, our office serves as the focal point for our diverse group.