Discover wildlife and embark on exciting adventures in the great outdoors
Through its prestigious brands, Beretta, Benelli, Franchi, Sako, Tikka, Stoeger, Chapuis, Steiner, Holland & Holland and Burris, the Group has become a reference point for hunting enthusiasts over the world, who are constantly looking for high-quality and reliable products, characterized by solid tradition and continuous innovation to fulfill their passion. Several high-end ammunition brands like SwissP, RWS, Norma, GECO, and Rottweil are part of Beretta Holding portfolio of premium brands.
No. 1 choice of champions
Beretta Holding Group’s products, and in particular the brand Beretta in this field, represent a point of arrival in the sporting world, spanning from amateur to Olympic level and professional, ensuring shooters access to an accurate and reliable tool that places them in the ideal position to achieve the best results in competition.
From Olympic disciplines to Sporting, from dynamic to defensive shootings, we gear up amateurs and professionals with premium firearms, ammunitions, optics and accessories.
Sports have been part of Beretta’s DNA since 1956, from the first medal at the Melbourne Olympics. Since then, 57 medals and many international competitions have been won by athletes using Beretta firearms.
Tailored for adventures
Over the years, the Group has progressively expanded its range of products, especially developing a dressy line of clothing and accessories characterized by great attention to quality and technology and with items tailored explicitly to hunting, shooting, and outdoor activities. Beretta offers a wide range of products from high-end cases, and clothing, to high-quality tactical sports equipment.
Defenseand Law Enforcement
Beretta Holding Group, through BDT, the strategic alliance of its manufacturing entities active in the defense sector, is considered a key partner of governments worldwide, supplying integrated solutions used by defense departments and agencies involved in law enforcement duty. These companies are globally renowned for decades of expertise and leadership in their respective fields, state-of-the-art machinery and R&D capabilities. Together they provide one of the most complete offerings in the industry including various services, firearms, ammunitions, optics, electro-optics as well as tactical clothing.