Beretta Holding President & CEO, Dott. Pietro Gussalli Beretta, gave an exclusive interview to Forbes, revealing insights into the Group’s expansion, which has been fueled by strategic and well-executed acquisitions.

He also shares a glimpse into his entrepreneurial journey and the key factors that have solidified the Group as a unique corporate success story over decades.

"The Ammotec deal, for one, added $600 million to Beretta Holding’s annual sales, helping it overtake Sig Sauer and Smith & Wesson and added several NATO militaries to its roster of customers. Beretta Holding is now the world’s largest firearms company, with $1.7 billion in revenues in 2024.

Speaking from the company’s Luxembourg headquarters, Pietro outlines how that purchase helped the company—long known for shotguns and handguns, like the storied Beretta 92 pistol wielded by Bruce Willis’ John McClane in Die Hard and Mel Gibson’s Martin Riggs in Lethal Weapon—move beyond its traditional focus and win over new customers in the defense sector.

“The three legs of our business are hunters, soldiers and policemen. They need guns, clothing and optics,” he says, referring to scopes and red dot sights designed to improve a firearm’s aim. “The last piece we needed was ammunition. With this latest deal, we finally closed the circle.”

Read the article on Forbes.