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Press Room& News
Welcome to our Press Room, where you can find the latest news and updates from our company. Here, you’ll find a collection of press clippings and recent press releases highlighting our acquisitions, developments, sustainability initiatives, financial results, and product releases. Our commitment to excellence and innovation is reflected in everything we do, and we’re proud to share our successes with you.
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Forbes: How this 16th century gunmaker keeps reinventing itself
Beretta Holding President & CEO, Dott. Pietro Gussalli Beretta, gave an exclusive interview to Forbes, revealing insights into the Group’s expansion, which has been fueled by strategic and well-executed acquisitions. He also shares a glimpse into his entrepreneurial journey and the key factors that have solidified the Group as a unique corporate success story over decades. "The Ammotec deal, for one, added $600 million to Beretta Holding’s annual sales, helping it overtake Sig Sauer and Smith & Wesson and added several NATO militaries to its roster of customers. Beretta Holding is now the world’s largest firearms company, with $1.7 billion...
Read the articleNZZ: The oldest company in the world: How does a company survive 500 years?
When Beretta was founded in the 16th century, there were no nation-states, witches were burned, and tomatoes were considered poisonous. 15 generations later, the Italian arms manufacturer is still in business. Interview with Beretta Holding President and CEO, Pietro Gussalli Beretta. Luzi Bernet (text), Andrea Pugiotto (pictures) - English translation Music sounds in the engraving workshops, a strange music. A bright, metallic sound fills the room. With small hammers and chisels, the craftsmen decorate the side plates of the rifle stocks with artistic hunting scenes. An employee has a large photograph in front of her eyes. It shows a hunting...
Read the articleInterview with Il Corriere della Sera: “We will not stop after Switzerland. We will make more acquisitions and expand in the USA”
“Growth is the only way. We are ready to make new acquisitions”. The president and CEO of the European defence and sports activities group Beretta Holding explains its strategies and next moves. by CARLO CINELLI, Il Corriere della Sera - translation from Italian “European industrial facilities – of the highest standard – will certainly follow on from this. The events of the last two years have brought the topic of a common European defence policy to the forefront, but this is a subject that is being discussed by politicians, not businesspeople and this is the way that things should continue....
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14 November 2023
Beretta Holding Trailblazers: discussions with Rainer, Head of Optics Production and Optics Processing
Our new series Beretta Holding Trailblazers aims at promoting our group experts and internal talents through colleagues’ interviews. This month, we met with Rainer, Head of Optics Production and Optics Processing at Steiner Optics GmbH. When have you joined the company? September 1983 Pick 3 words to describe your day. Planning - organization - support What motivates you to have spent 40 years with this company, and how has your role evolved over that time? I turned my childhood hobbies, optics and astronomy, into a career. Through initiative, commitment, and continuous training, I was repeatedly assigned interesting and responsible tasks....
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June 21st, 2023
Beretta Holding: Strategic Investments Boost Financial Results
Beretta Holding S.A., the international leading player in premium light firearms, ammunition, optics, and accessories dedicated to hunters, outdoor enthusiasts, and defense and law enforcement professionals, announces today significant figures in its 2022 consolidated financial performance. Following the acquisition in July 2022 of the state-owned ammunition business RUAG Ammotec, the Group initially born in Italy in 1526, has achieved unprecedented revenue growth and profitability, surpassing all expectations. In 2022, Beretta Holding had an excellent year and achieved consolidated net sales of over Eur 1,4 billion (compared to Eur 958 million in 2021) and reported an EBITDA of Eur 286.5 million....
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July 29th, 2022
In July 2022, Beretta Holding S.A. successfully completed the acquisition of 100% of the shares of the Swiss state-owned RUAG Ammotec Group.
Beretta Holding successfully completed the acquisition of RUAG Ammotec Effective July 31st, 2022, Beretta Holding S.A. successfully completed the acquisition of 100% of the shares of the Swiss state-owned RUAG Ammotec Group, after RUAG International and Beretta Holding signed a binding agreement four months ago. The acquisition will add 16 companies in 12 different countries and 2,700 people to Beretta Holding Group, one of the oldest family-owned businesses in the world, with a prestigious heritage of almost 500 years of experience in the industry. “After this successful transaction our Group will have more than 6,000 people, 50+ subsidiaries and reach...
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